Posted: Thursday, February 8, 2018 12:14 PM
New York Life Insurance Company ("New York Life" or "the company") is the largest mutual life insurance company in the United States*. Founded in 1845, New York Life is headquartered in New York City, maintains offices in all fifty states, and owns Seguros Monterrey New York Life in Mexico.
New York Life is one of the most financially strong and highly capitalized insurers in the business. The company reported 2016 operating earnings of 1.954 billion. Total assets under management at year end 2016, with affiliates, totaled 538 billion. As of year:end 2016, New York Life's surplus was 23.336 billion**. New York Life holds the highest possible financial strength ratings currently awarded to any life insurer from all four of the major ratings agencies: A.M. Best, A++; Fitch AAA; Moody's Aaa; Standard and Poor's AA+. (Source: Individual Third Party Ratings Report as of 8/17/16).
Financial strength, integrity and humanity-the values upon which New York Life was founded-have guided the company's decisions and actions for over 170 years.
Support the development and execution of strategies for Customer Marketing. Act as a database marketing strategist on the Customer Marketing team, understanding available customer data and how it to best support the channel manager in developing new sales ideas and business case analyses.
Assist with the annual planning process. Evaluate opportunities and develop recommendations that leverage knowledge of results:to:date.
Combine business insight and knowledge of available data with superior campaign execution (via Unica), and execute in a timely and accurate manner.
Seek improvement in existing operational and technical processes to make the work of the team more automated and efficient.
:Manage the strategic development of new sales ideas and business case analyses based on understanding available customer data sources. Uses data and recommends new sources of data in innovative ways to provide insight and propel innovations.
:Leads the development and recommendation of complex/nontraditional marketing programs (via Unica) in a timely and accurate manner to drive new sales growth and support the expansion of marketing efforts. Viewed as the technical expert on the Customer Marketing team, combines business insight and knowledge of available data with superior campaign execution and technical expertise.
:Leads day:to:day and small:moderate scope Systems projects; supports channel manager on larger Systems initiatives.
:Develops and executes or recommends system enhancements for improving the operations of database marketing programs. Seeks improvement in existing operational and technical processes to make the work of the team more efficient.
:Manage interactions with support departments as issues with customer marketing campaigns arise. Identifies root causes and develops and recommends strategic solutions to prevent recurrences.
:Bachelors Degree in Marketing, Business Administration, Operations, Information Systems preferred
:3+ years related experience required
:Proficiency with Excel, Access, and Showcase
:Proficiency with Unica/IBM Campaign
:Knowledge of database structure, queries, and reporting techniques
:Attention to detail
:Ability to think strategically
:Self motivated, independent and flexible
:Understands how available customer data can be applied within campaign management technology (Unica Campaign) to further expand support offered to customer marketing programs
:Ability to prioritize projects and assignments, and allocate time efficiently
:Demonstrated understanding of the customer marketing strategy and sales goals
:Ability to navigate data and applies it in support of making valuable business decisions, to drive growth and innovation in the channel
:Ability to review processes and procedures in place today; ability to innovate to add further efficiency to the work of the team
• Location: Tampa
• Post ID: 46804802 tampa