search
Home > Tampa jobs > Tampa sales & marketing

Posted: Wednesday, September 6, 2017 4:44 PM

Job Description:/h3:
We are a national pet franchise with several locations throughout the US. We are looking for someone who lives and breathes digital marketing.
This position is the perfect blend of strategy and execution with a healthy dose of support from our graphic designers and technology team. And, youll not only be an integral part of our team, but will have extensive interaction with our Franchise Owners and partners
Responsibilities:
:
Write engaging email content that inspires action.
:
Plan, create and execute weekly email marketing campaigns and drip email marketing campaigns to database and customer base.
:
Post content to social media, respond to posts and reviews.
:
Monitor and respond to all external customer review sites.
:
Monitor competitor products and offerings and marketing activities.
:
Grow our email list organically, and also develop campaigns using targeted purchased lists
:
Manage various email campaigns, including the template designs, calls:to:action, and content used in our email sends.
:
Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
:
Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
:
Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
:
Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
:
Measure and report performance on all digital marketing campaigns against goals and kpis : make recommendations for optimization of all campaigns.
:
Requirements:
:
BA/BS or equivalent working experience.
:
Past experience with email marketing, lead nurturing, marketing automation, and web analytics.
:
Excellent understanding of email marketing concepts and metrics
:
1:2 years working with MailChimp and Shopify
:
Proficiency in email marketing and marketing automation technology.
:
Highly analytical and able to derive meaning from data through A/B testing and email optimization.
:
Excellent writer and communicator (in both the written and verbal form).
:
Direct response copy/content writing
:
Ability to multi:task and perform in a fast paced environment
:
2:3 years experience in b2c lead generation marketing preferred


Please provide the following:
:
Cover letter and Resume
:
3 References
:
Samples of your work with an explanation of your role in each project
Company Description:/h3:
Check out our website at SplashandDashforDogs

Source: https://www.tiptopjob.com/jobs/71743598_job.asp?source=backpage


• Location: Tampa

• Post ID: 40783032 tampa
tampa.backpage.com is an interactive computer service that enables access by multiple users and should not be treated as the publisher or speaker of any information provided by another information content provider. © 2017 backpage.com