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Posted: Friday, August 25, 2017 7:03 AM

Job Description:/h3:
The Marketing Research Specialist will compile lists of prospects to grow our email distribution list for the use of drip campaigns, researching top lists of organizations and the key contacts associated. A successful marketing researcher will be able to analyze autonomously qualitative data, trends, strategies and competition to enhance A:LIGNs presence and visibility in the market and stay ahead of the competition. As an integral part of the marketing team, research and analysis of client data as it relates to client preferences and buying behavior will also be an important function of the position.
Key Responsibilities
* Grow our email distribution list for the use of marketing campaigns and sales strategies.
* Collect data on consumers, competitors and the market place, and consolidate information into actionable items, reports and presentations.
* Equip the marketing team with industry knowledge in regards to trends, changes in regulations and rules, and opportunities for new service offerings.
* Analyze what competitors are doing in terms of content marketing, educational resources and association involvement with a focus on our security services.
* Create comprehensive audience profiles of our target audiences to determine their buying and decision making behavior.
* Identify and define marketing opportunities and problems and how elements of the marketing mix impact customer behavior.
* Utilization of Google Analytics to analyze and interpret our website data and the areas of focus for the marketing team.
What we expect
* BS degree in Marketing or related field
* Proven market research analysis experience
* Ability to interpret large amounts of data and to multitask
* Strong communication and presentation skills
* Search engines, web analytics and business research tools acumen
* Familiarity with Salesforce and Pardot.
* Strong analytical and critical thinking
Company Description:/h3:
About A:LIGN
A:LIGN is a rapidly growing full:service security, assurance, and compliance solutions firm with extensive experience in providing:
SOC 1: SSAE 18 Examinations
SOC 2: AT 101 Services
PCI DSS Assessment Services
FISMA Security Assessments
ISO 27001 Certifications
FedRAMP Security Assessments
HIPAA and HITECH Services
Penetration Testing and Vulnerability Assessments
A:LIGN is a licensed CPA firm, QSAC, accredited ISO 27001 certification body and accredited FedRAMP 3PAO.
Our Values
At A:LIGN, our Big Vision is to relentlessly exceed expectations through extraordinary people, innovative technology, and unwavering dedication to our people and the clients that we serve. Our unique values: be all in, commit to quality, innovate constantly and do the right thing, always, set us apart from those that simply strive to meet your expectations. We work where dedication and quality meet. Were all in, are you?

Source: https://www.tiptopjob.com/jobs/71207482_job.asp?source=backpage


• Location: Tampa

• Post ID: 40303518 tampa
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